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Most entrepreneurs treat every business idea like their precious baby. They spend months perfecting logos for products nobody asked for, building websites for offers nobody wants, and investing thousands in copy for sales pages that won’t convert. Here’s the uncomfortable truth: Most of your ideas are average at best. Even the ones you swear are…

The Second Rule of Building a Magnetic Brand- The Bigger the Pain, the Bigger the Opportunity This is Part 2 of my 5-part series: The Five Rules of Building a Magnetic Brand. And Rule #2 is the one that separates brands that stick from brands that get ghosted: Rule #2: The Bigger the Pain, the…

Rule #1 of Building a Magnetic Brand: Your Business Begins with a Problem (Not a Vibe) Welcome to the first rule in my Five Rules of Building a Magnetic Brand series where we create branding that actually matters. I’m Jessica Carr, a branding and marketing strategist for visionary women who are ready to amplify their…

In the latest episode of the On Brand Podcast, I dove deep into one of my favorite topics: full-funnel marketing and why taking a holistic approach to marketing is crucial for long-term success. As a full-funnel holistic strategist, I’ve worked in almost every area of marketing – from web design and development to managing multimillion-dollar…

Last week, we dove into the foundational steps of preparing your marketing strategy for 2025, focusing on evaluating your current efforts, understanding your business goals, and analyzing your market landscape. If you haven’t done that yet, pause here and head over to the blog post or listen to the podcast episode for part one. It’s…

As we kick off January, it’s the perfect time to plan your marketing strategy for the year ahead. Ideally, this planning would’ve been done last August or September, but if you haven’t tackled it yet, don’t worry, now is the next best time to dive in. With the holidays behind us, we can focus on…